Better Quality Garments - organic cotton is stronger and softer than conventional cotton.
Better for your children's skin - organic cotton is purer, more natural and contains less allergens. It's less likely to trigger eczema in those with sensitive skin.
Fairer prices for farmers - organic farmers receive a premium for their cotton.
Better conditions for farmers & their families - conventional cotton uses toxic pesticides and fertilisers. Organic cotton uses none. Farmers, their families, local communities, wildlife & eco-systems are no longer at risk from side effects of the acutely toxic chemical pesticides.