Children are of course our inspiration! We want the children who wear our clothes to be comfortable, to enjoy wearing the clothes and to look great too. Just the other day I was told by a mum that her daughter thought her new Bamboo baBy cardigan was 'snuggly buggly' - exactly what we love to hear!
Our collections each have a theme and we try to keep our designs fresh and creative with a focus on detailing. We'd describe our designs as classically smart but with a modern twist, we love stripes, polka dots and prints.
We like to think of our fashion led collections as 'capsule collections for children.' Each piece of a collection mixes and matches well with other items and can create several different looks.